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Babies R Us, Target and Walmart, Oh Cloth!

by julie on May 7, 2012

The other day, I happened to stumble onto the Babies R’ Us website when I realized that their stock and choice of cloth diapers had greatly expanded (or when I was registering, I never noticed how many cloth diapers they stocked because I wasn’t planning on using cloth that seriously)! I was so impressed that I decided to see what other “popular” big box stores had in their online stores as well! 

Reasons to Shop Big Box:
1) While the price point may be similar to many online specialty shops, these retailers tend to be bigger and more widespread, thus allowing more access to more people! The big box retailers may act as a “gateway” to online specialty shops!

2) Most people register at Babies R’ Us, Target or Walmart for their Baby registry. Friends and family shoppers may prefer these stores when purchasing baby shower gifts just because they are more comfortable with them. While other online cloth diapers offer baby registries, the general public may not be as inclined to purchase off a website they are not familiar with. In other words, you can get a lot of these name brand cloth diapers for free when someone buys them for you!

3) The more cloth diapers that are bought/sold in the big box retailers, the more mainstream cloth diapering will become to the general public. Not that I want to take anything away from WAHM’s or online retailers, they are still the experts:-). But if someone was hesitant on buying from a specialty store, but may try it if it’s marketed by Babies R’ Us, then why not?

Babies R’ Us


    • Babies R’ Us Prefolds
    • Bumgenius 4.0 in snaps and hook/loop (multiple colors)
    • Bumkins
    • Charlie Banana System
    • CuteyBaby Starter Kits
    • Flip Day Pack
    • gDiapers
    • Kushies Prefolds and Swim Diapers
    • Mabu Baby Cloth Diaper System
    • Osocozy Prefolds
    • Perfect Bum Boosters, Covers, and Inserts
    • Bumgenius Detergent
    • Bumgenius Diaper Sprayer
    • Biodegradable liners
    • Reusable inserts, liners, and boosters (Flip, Kushies, Perfect Bum, Charlie Banana, Bumkins, gDiapers)
    • Pins
    • Snappi (Bumkins, cloth Diaper Fastener)

  • Diapers
    • Bambino Cloth Diapers, Swim Diapers
    • Bumgenius (snap and hook/loop)
    • Charlie Banana Diaper Sets, Swim Diapers, and Trainers
    • Flip 
    • Fuzzibunz Elite One Size
    • gDiapers
    • Perfect Bum
    • Thirsties Covers, Duo Wraps
    • Trend Lab Diapers

  • Accessories
    • Biodegradable liners, inserts
    • Flip Disposable Inserts 
    • Itzy Ritzy Wet bag
    • Thirsties Hemp & Stay Dry Inserts
    • Storage Bins


  • Diapers
  • Accessories
    • Changing Diapers Book
    • Inserts, Liners, Boosters
    • Flour Sack Kitchen Towels which can act like flats

Be sure to check out my other posts about cloth diapers in the media/retail market:

Are you surprised by any of these brands of items?

What brands would you like to see in your local stores?

Have you ever bought cloth diapers from one of these retailers?


{ 15 comments… read them below or add one }

Melanie May 7, 2012 at 6:42 pm

Ok, the stores near me really need to get on board with this. I live in Rhode Island. The closest Target has no cloth diapers, Babies R Us has one brand (Mobu, I think), and Wal Mart has nothing. What the heck?


Julie May 7, 2012 at 7:56 pm

I agree with you. The store near me don’t have much either! I have seen some diapers in babies R’ Us, but the selection is much bigger online. I am hoping that eventually the online stock will eventually turn into in-store stock:-)


Todd Crane January 10, 2013 at 11:09 pm

Your post says reasons to shop retail and then suggests that retail is the big box stores. The best is a brick and mortar that also sells online. They have a physical location where customers can buy and play with the diapers, but also extend the experience to people who aren’t close to a store that carries physical stock. Ask a clerk at a big box store how to care for your diapers and how many you need and see what kind of answer you get!

Better yet, some companies have local sales people to help even in areas far from their store. eLeMeNO-Pee is one of them that has sales reps that can let you play with inventory even if you aren’t near the brick and mortar.


julie January 10, 2013 at 11:24 pm

I guess I misused the term retail…what I meant was big box stores. I agree that brick and mortar stores have the best resources both in store and online! Physical locations and hands on experimenting allows for the best experience. You are correct that a big box clerk would not know anything about cloth diapers as well unless they cloth diapered their own children.

The whole point of this article was to explain that cloth diapers are becoming more mainstream. If people who would never discover an online retailer saw cloth diapers physically in a store they go into on a regular basis (walmart or target), they may be more inclined to try cloth diapers. Not everyone has the luxury of having a brick and mortar store near them (I would have to drive over 1 hour to get to one). Not to mention all of the people who stock the store and even clerks may ask what you are buying which would open up a huge topic of conversation (this actually happened to me before).

I have heard of eLeMeNO-Pee and it sounds like a great company who really focuses on getting cloth diapers to everyone! Thanks for visiting my site!


alya May 7, 2012 at 6:51 pm

I was surprised to see the Bumgenius on the Babies R Us website, and I added some to our registry on a whim – they were one of the first things someone bought, which was an even bigger(and awesome!) surprise! I would love it if they were physically in the store so maybe more people would be able to pick them up and see what they have to offer. I definitely like websites because of the variety and ability to rack up loyalty points and will continue to use them instead, but it is nice to know that cloth diapering has more of a chance to go mainstream!


Julie May 7, 2012 at 7:57 pm

It is nice! I was so surprised too! Glad you were able to add it to your registry:-)


Melanie May 9, 2012 at 1:42 pm

Awesome! I put cloth diapers, diaper sprayer, and wet bags on our registry and people wouldn’t touch them with a ten-foot pole, despite buying us unasked-for disposables.


Autumn Beck May 7, 2012 at 9:35 pm

I haven’t checked Target in a while and am surprised by the increase in their inventory! Love it!


Julie May 7, 2012 at 9:38 pm

Isn’t it great:-) I love the wet bags too!! Now if only it would come to the stores:-)


LeettleBaby May 8, 2012 at 2:13 pm

This is awesome, when I heard that Walmart was supposed to be carrying some all-in-one style diapers, I quickly drove to our local Walmart. I asked an associate about them and she looked at me like I was from another planet. She said “you mean a diaper that gets pooped in and you can WASH?” Yep, the Lexington, KY Walmart has yet to experience cloth diapers.

I am so glad that I have an Amazon Mom account, so I can get diapers sent to me within 2 days and not have to pay for shipping ;-)


LeettleBaby May 8, 2012 at 2:14 pm

I would love to see stores carry the SoftBums diapers…I have been DYING to try those!


JKMommy May 25, 2012 at 1:11 am

wow yay! I knew they had some online but definitely surprised at how much. Would still love to see more IN STORE! :)


Grandma July 24, 2012 at 1:40 am

What is the deal? The stores are full of anything and everything. So, why do they not stock cloth diapers? Everyone is talking about going “GREEN”, using cloth diapers would certanily help “mother nature”, ALOT. Just think of the money that people would save. I really don’t understand.
Just a Grandma,


Cloth Diaper Guru November 9, 2012 at 9:58 pm

This is very encouraging that choices in cloth diapers are growing at major retailers. I still think the online boutiques offer better deals than major retailers (after combining coupons, and special promotions). However, we had a few instances where we needed more diapering products asap and waiting for shipping wasn’t a possibility. I would love to be able to run down to our local Target instead of driving across town to a boutique.


Linda Cousins November 9, 2012 at 10:35 pm

As a new soon to be mommy and while I was doing my research (and educating myself) on cloth diapers I was surprised to have found them in retail stores. I was more surprised to have found a huge starter package of Grovias at COSTCO! online only of course.


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